The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Crossref DOI link: https://doi.org/10.1057/s41262-021-00245-7
Published Online: 2021-07-14
Published Print: 2021-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Feng, Yan
Cao, Wen
Shin, Geon-Cheol
Yoon, Yeujun
Text and Data Mining valid from 2021-07-14
Version of Record valid from 2021-07-14
Article History
Revised: 13 June 2021
Accepted: 28 June 2021
First Online: 14 July 2021