Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
Crossref DOI link: https://doi.org/10.1057/s41262-022-00276-8
Published Online: 2022-05-18
Published Print: 2022-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Quaye, Emmanuel Silva
Taoana, Cleopatra
Abratt, Russell http://orcid.org/0000-0002-5385-0936
Anabila, Peter
Text and Data Mining valid from 2022-05-18
Version of Record valid from 2022-05-18
Article History
Revised: 14 April 2022
Accepted: 20 April 2022
First Online: 18 May 2022