Looking forward, looking back: developing a narrative of the past, present and future of a brand
Crossref DOI link: https://doi.org/10.1057/s41262-022-00309-2
Published Online: 2023-01-09
Published Print: 2023-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Keller, Kevin Lane
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Article History
Revised: 22 December 2022
Accepted: 22 December 2022
First Online: 9 January 2023