From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Crossref DOI link: https://doi.org/10.1057/s41262-023-00319-8
Published Online: 2023-03-20
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Zoe http://orcid.org/0000-0001-5256-6100
Spry, Amanda
Ekinci, Yuksel
Vredenburg, Jessica
Text and Data Mining valid from 2023-03-20
Version of Record valid from 2023-03-20
Article History
Revised: 7 December 2022
Accepted: 27 February 2023
First Online: 20 March 2023
Declarations
:
: The authors declare that they have no conflict of interest.