Demographic product segmentation in financial services products in Australia and New Zealand
Crossref DOI link: https://doi.org/10.1057/s41264-016-0004-3
Published Online: 2016-07-26
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lees, Gavin
Winchester, Maxwell
De Silva, Sidath
License valid from 2016-07-26