From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture
Crossref DOI link: https://doi.org/10.1057/s41264-020-00081-x
Published Online: 2021-01-05
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Meirelles, Dimária Silva e
D’Andrea, Daniel
Text and Data Mining valid from 2021-01-05
Version of Record valid from 2021-01-05
Article History
Received: 28 February 2019
Revised: 2 October 2020
Accepted: 2 November 2020
First Online: 5 January 2021