Context may be King, but generalizability is the Emperor!
Crossref DOI link: https://doi.org/10.1057/s41265-016-0005-7
Published Online: 2016-09-01
Published Print: 2016-09
Update policy: https://doi.org/10.1177/sage-journals-update-policy
Cheng, Zhi (Aaron)
Dimoka, Angelika
Pavlou, Paul A.
Text and Data Mining valid from 2016-09-01