Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures
Crossref DOI link: https://doi.org/10.1057/s41267-022-00595-7
Published Online: 2023-01-11
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Panagopoulos, Nikolaos G.
Menguc, Bulent
Mullins, Ryan
Text and Data Mining valid from 2023-01-11
Version of Record valid from 2023-01-11
Article History
Received: 2 December 2020
Revised: 7 November 2022
Accepted: 2 December 2022
First Online: 11 January 2023