Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology
Crossref DOI link: https://doi.org/10.1057/s41270-017-0020-8
Published Online: 2017-09-25
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Robertshaw, Gary S.
License valid from 2017-09-25