Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
Crossref DOI link: https://doi.org/10.1057/s41270-018-0037-7
Published Online: 2018-06-15
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Iacobucci, Dawn
Grisaffe, Doug
Text and Data Mining valid from 2018-06-15
Article History
Revised: 17 April 2018
First Online: 15 June 2018