Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
Crossref DOI link: https://doi.org/10.1057/s41270-020-00077-5
Published Online: 2020-05-27
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Yi Yong
Gan, Chin Lay
Text and Data Mining valid from 2020-05-27
Version of Record valid from 2020-05-27
Article History
Revised: 5 November 2019
First Online: 27 May 2020
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.