Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
Crossref DOI link: https://doi.org/10.1057/s41270-020-00085-5
Published Online: 2020-07-30
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lopez, Alberto http://orcid.org/0000-0003-3698-2520
Guerra, Eva
Gonzalez, Beatriz
Madero, Sergio
Text and Data Mining valid from 2020-07-30
Version of Record valid from 2020-07-30
Article History
Revised: 28 April 2020
First Online: 30 July 2020
Compliance with ethical standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.