Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix
Crossref DOI link: https://doi.org/10.1057/s41270-021-00103-0
Published Online: 2021-02-08
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Amoroso, Sara http://orcid.org/0000-0002-4687-8930
Pattuglia, Simonetta
Khan, Imran
Funding for this research was provided by:
Università degli Studi di Roma Tor Vergata
Text and Data Mining valid from 2021-02-08
Version of Record valid from 2021-02-08
Article History
Revised: 1 September 2020
Accepted: 4 January 2021
First Online: 8 February 2021