The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions
Crossref DOI link: https://doi.org/10.1057/s41270-023-00224-8
Published Online: 2023-04-27
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Proença, Marina http://orcid.org/0000-0002-3986-2009
Martins, Tomas Sparano
Text and Data Mining valid from 2023-04-27
Version of Record valid from 2023-04-27
Article History
Revised: 11 December 2022
Accepted: 10 April 2023
First Online: 27 April 2023
Free to read: This content has been made available to all.