Li, Lifu
Feng, Yafei
Zhao, Anqi
Article History
Revised: 30 January 2023
Accepted: 5 April 2023
First Online: 3 May 2023
Declarations
:
: We would like to submit the enclosed manuscript entitled “An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness,” which we wish to be considered for publication in the Journal of Marketing Analytics. On behalf of my co-authors, I would like to declare that the work described was original research that has not been published previously and is not under consideration for publication elsewhere, in whole or in part.