A decade of marketing analytics and more to come: JMA insights
Crossref DOI link: https://doi.org/10.1057/s41270-023-00226-6
Published Online: 2023-05-03
Published Print: 2023-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Petrescu, Maria
Krishen, Anjala S.
Text and Data Mining valid from 2023-05-03
Version of Record valid from 2023-05-03
Article History
Accepted: 19 April 2023
First Online: 3 May 2023
Free to read: This content has been made available to all.