Building theoretical sand castles: the case of customer brand engagement
Crossref DOI link: https://doi.org/10.1057/s41270-023-00227-5
Published Online: 2023-05-15
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gligor, David http://orcid.org/0000-0003-0819-4754
Bozkurt, Siddik
Welch, Emma
Text and Data Mining valid from 2023-05-15
Version of Record valid from 2023-05-15
Article History
Revised: 31 October 2022
Accepted: 28 April 2023
First Online: 15 May 2023
Declarations
:
: On behalf of all the authors, the corresponding author states that there is no conflict of interest.