Hybrid intelligence: human–AI collaboration in marketing analytics
Crossref DOI link: https://doi.org/10.1057/s41270-023-00245-3
Published Online: 2023-08-11
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Petrescu, Maria
Krishen, Anjala S.
Text and Data Mining valid from 2023-08-11
Version of Record valid from 2023-08-11
Article History
Accepted: 3 August 2023
First Online: 11 August 2023
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