Selection is superior to scale: determining brand loyalty highly correlated to market share
Crossref DOI link: https://doi.org/10.1057/s41270-023-00270-2
Published Online: 2023-12-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kato, Takumi http://orcid.org/0000-0002-1795-4754
Takenaka, Nobu
Ito, Rie
Nishiguchi, Kazuki
Text and Data Mining valid from 2023-12-02
Version of Record valid from 2023-12-02
Article History
Revised: 27 July 2023
Accepted: 29 October 2023
First Online: 2 December 2023
Declarations
:
: There are no conflicts of interest to declare.