The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective
Crossref DOI link: https://doi.org/10.1057/s41270-023-00277-9
Published Online: 2024-01-27
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gonçalves Filho, Cid http://orcid.org/0000-0002-2454-9546
Chinelato, Flavia Braga http://orcid.org/0000-0002-7885-8037
Prado, Fernanda Viterbo
Text and Data Mining valid from 2024-01-27
Version of Record valid from 2024-01-27
Article History
Revised: 27 July 2023
Accepted: 6 December 2023
First Online: 27 January 2024