Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Crossref DOI link: https://doi.org/10.1057/s41270-023-00279-7
Published Online: 2023-12-16
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sarstedt, Marko http://orcid.org/0000-0002-5424-4268
Liu, Yide
Funding for this research was provided by:
Ludwig-Maximilians-Universität München
Text and Data Mining valid from 2023-12-16
Version of Record valid from 2023-12-16
Article History
Accepted: 24 November 2023
First Online: 16 December 2023