Analytics for all marketing majors: sparking interest in the uninterested
Crossref DOI link: https://doi.org/10.1057/s41270-023-00283-x
Published Online: 2024-01-22
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dingus, Rebecca http://orcid.org/0000-0002-9119-5100
Black, Hulda G.
Flink, Nicole A.
Text and Data Mining valid from 2024-01-22
Version of Record valid from 2024-01-22
Article History
Revised: 26 June 2023
Accepted: 15 December 2023
First Online: 22 January 2024
Declarations
:
: We have no known conflict of interest to disclose.