Expanding data literacy to include data preparation: building a sound marketing analytics foundation
Crossref DOI link: https://doi.org/10.1057/s41270-024-00293-3
Published Online: 2024-03-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Anderson, Sidney http://orcid.org/0000-0002-3270-4630
Text and Data Mining valid from 2024-03-09
Version of Record valid from 2024-03-09
Article History
Revised: 11 September 2023
Accepted: 22 January 2024
First Online: 9 March 2024
Declarations
:
: The author declares that no conflict of interest exists.