Integrating the customer equity and brand equity approaches to the financial value of marketing
Crossref DOI link: https://doi.org/10.1057/s41270-024-00298-y
Published Online: 2024-03-16
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Calder, Bobby J. http://orcid.org/0000-0002-0120-4641
Malthouse, Edward C.
Omatoi, Joe
Text and Data Mining valid from 2024-03-16
Version of Record valid from 2024-03-16
Article History
Revised: 18 November 2023
Accepted: 14 February 2024
First Online: 16 March 2024
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.