Quantified value first, then price: realizing the positive impact of a value pricing strategy
Crossref DOI link: https://doi.org/10.1057/s41272-017-0132-y
Published Online: 2017-11-10
Published Print: 2018-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Snelgrove, Todd
License valid from 2017-11-10