Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing
Crossref DOI link: https://doi.org/10.1057/s41272-019-00198-2
Published Online: 2019-06-24
Published Print: 2020-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Narwal, Preeti
Nayak, J. K.
Text and Data Mining valid from 2019-06-24
Version of Record valid from 2019-06-24
Article History
Received: 12 February 2019
Accepted: 13 June 2019
First Online: 24 June 2019