You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Crossref DOI link: https://doi.org/10.1057/s41272-021-00289-z
Published Online: 2021-02-26
Published Print: 2022-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schneider, Sebastian
Huber, Frank
Funding for this research was provided by:
Johannes Gutenberg-Universität Mainz
Text and Data Mining valid from 2021-02-26
Version of Record valid from 2021-02-26
Article History
Received: 16 July 2020
Accepted: 21 January 2021
First Online: 26 February 2021