Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts
Crossref DOI link: https://doi.org/10.1057/s41272-021-00306-1
Published Online: 2021-03-13
Published Print: 2021-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liozu, Stephan M.
Feurer, Sven
Hinterhuber, Andreas
Woodside, Arch
Text and Data Mining valid from 2021-03-13
Version of Record valid from 2021-03-13
Article History
Received: 20 May 2020
Accepted: 25 November 2020
First Online: 13 March 2021