Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness
Crossref DOI link: https://doi.org/10.1057/s41272-022-00373-y
Published Online: 2022-03-03
Published Print: 2023-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dawra, Jagrook
Katyal, Kanupriya
Text and Data Mining valid from 2022-03-03
Version of Record valid from 2022-03-03
Article History
Received: 16 December 2021
Accepted: 8 February 2022
First Online: 3 March 2022