Does it pay to book direct?: Customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Crossref DOI link: https://doi.org/10.1057/s41272-022-00382-x
Published Online: 2022-05-19
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Seung Hyun
Deale, Cynthia S.
Lee, Jaeyong
Text and Data Mining valid from 2022-05-19
Version of Record valid from 2022-05-19
Article History
Received: 5 March 2022
Accepted: 1 May 2022
First Online: 19 May 2022
Free to read: This content has been made available to all.