Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options
Crossref DOI link: https://doi.org/10.1057/s41278-020-00176-1
Published Online: 2020-10-26
Published Print: 2022-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Notteboom, Theo
Satta, Giovanni
Parola, Francesco
Text and Data Mining valid from 2020-10-26
Version of Record valid from 2020-10-26
Article History
Accepted: 15 October 2020
First Online: 26 October 2020