How Should You Tweet?: The Effect of Crisis Response Voices, Strategy, and Prior Brand Attitude in Social Media Crisis Communication
Crossref DOI link: https://doi.org/10.1057/s41299-017-0022-7
Published Online: 2017-06-21
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jahng, Mi Rosie
Hong, Seoyeon
License valid from 2017-05-01