Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product
Crossref DOI link: https://doi.org/10.1057/s41299-019-00078-w
Published Online: 2019-08-09
Published Print: 2020-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balakrishnan, Janarthanan
Foroudi, Pantea
Text and Data Mining valid from 2019-08-09
Version of Record valid from 2019-08-09
Article History
First Online: 9 August 2019