University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context
Crossref DOI link: https://doi.org/10.1057/s41299-019-00084-y
Published Online: 2019-10-15
Published Print: 2020-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kaushal, Vikrant
Ali, Nurmahmud
Text and Data Mining valid from 2019-10-15
Version of Record valid from 2019-10-15
Article History
First Online: 15 October 2019