A Review of E-mass Customization as a Branding Strategy
Crossref DOI link: https://doi.org/10.1057/s41299-019-00087-9
Published Online: 2019-10-23
Published Print: 2020-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yan, Ye
Gupta, Suraksha
Schoefer, Klaus
Licsandru, Tana
Text and Data Mining valid from 2019-10-23
Version of Record valid from 2019-10-23
Article History
First Online: 23 October 2019