Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth
Crossref DOI link: https://doi.org/10.1057/s41299-019-00089-7
Published Online: 2019-10-29
Published Print: 2021-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hoppe, Daniel
Text and Data Mining valid from 2019-10-29
Version of Record valid from 2019-10-29
Article History
First Online: 29 October 2019
Compliance with Ethical Standards
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: On behalf of all authors, the corresponding author states that there is no conflict of interest.