Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability
Crossref DOI link: https://doi.org/10.1057/s41299-020-00097-y
Published Online: 2020-05-04
Published Print: 2021-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ray, Keshab
Sharma, Meenakshi
Text and Data Mining valid from 2020-05-04
Version of Record valid from 2020-05-04
Article History
First Online: 4 May 2020