How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
Crossref DOI link: https://doi.org/10.1057/s41299-020-00103-3
Published Online: 2020-10-12
Published Print: 2021-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hesse, Andreas http://orcid.org/0000-0001-5796-5207
Schmidt, Holger J.
Baumgarth, Carsten
Text and Data Mining valid from 2020-10-12
Version of Record valid from 2020-10-12
Article History
First Online: 12 October 2020
Compliance with Ethical Standards
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: On behalf of all authors, the corresponding author (Andreas Hesse) states that there is no conflict of interest.