Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach
Crossref DOI link: https://doi.org/10.1057/s41299-020-00107-z
Published Online: 2020-10-12
Published Print: 2021-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hussain, Shahzeb
Melewar, T. C.
Priporas, Constantinos-Vasilios
Foroudi, Pantea
Yusef, Waleed
Text and Data Mining valid from 2020-10-12
Version of Record valid from 2020-10-12
Article History
First Online: 12 October 2020