Iyer, Ganesh
Nandur, Vivek
Soberman, David
Article History
Received: 26 July 2021
Accepted: 10 January 2022
First Online: 15 March 2022
Competing interests
: The authors declare no competing interests.
: REB of the University of Toronto approved the study under RIS Protocol 39979. The data were collected with a survey conducted through Amazon’s Mechanical Turk under University of Toronto IRB protocol number 00039979. The design was a randomized control trial of three different descriptions to announce the availability of the vaccine and a control.
: Informed consent was collected from all participants in this study. All participants agreed to the following terms: You are invited to take part in a research study conducted by Professor David Soberman and Ph.D Student Vivek Nandur from the Rotman School of Management, University of Toronto as you are an adult consumer over 18. The purpose of the study is to better understand choices and behaviors in regard to various medical treatments and health behaviors. If you participate, you will be asked to provide some demographic information as well as some of your preferences regarding health treatments. You will be asked to read some information, respond to a variety of questions, and make some choices. There are no wrong answers; we are simply interested in your personal preferences and behaviors. Your participation in this study is entirely voluntary; you may refuse to participate. You are free to withdraw from the study at any time without penalty. Withdrawal prior to completion will result in a loss of financial compensation. You will receive $0.50 for participating in this study. The total duration of this study is ~4–7 min. Participation presents minimal to no risks. Data generated during this study will remain anonymous and confidential, and accessible only to personnel associated with the study. You will be asked to provide some basic demographic information about yourself, but none of this information will be used to personally identify you. Any identifying information will be collected separately from your responses and cannot be associated with your responses. The research results are intended for presentation in academic conferences and publication in scholarly journals, where no personal information will appear. Although we cannot guarantee any direct benefits to you as a result of your participation, you may gain an appreciation of social science research. The results gathered will contribute to scientific research understanding how individuals process and respond to various health behaviors and treatments. If you have any further questions, contact Vivek Nandur. By clicking the “I agree to participate” button, I acknowledge that I have read the consent form and I consent to participate in this study. I also certify that I am 18 years of age or older.