Sánchez-Pérez, Manuel http://orcid.org/0000-0003-3709-3389
Marín-Carrillo, María Belén http://orcid.org/0000-0002-6784-0560
Illescas-Manzano, María Dolores http://orcid.org/0000-0002-7458-5553
Souilim, Zohair
Article History
Received: 28 November 2022
Accepted: 18 May 2023
First Online: 1 June 2023
Competing interests
: The authors declare no competing interests.
: The study was approved by the head of the research group Marketing and Strategy: Research and Innovation, at the University of Almeria, which serves in lieu of an ethics committee. This group complies with the Code of Good Research Practices of the University of Almería [ExternalRef removed], which is adhered to the main international codes of research practice for safeguarding good research practice.
: The research project and study purpose were explained at the beginning of the interview to all potential recruits. They were all told that the information obtained would be fully anonymous and that it would only be used for academic purposes. They were given assurance that the interviews would be confidential, and responses would be anonymized. Verbal consent was provided.