Time-Weighted Multi-Touch Attribution and Channel Relevance in the Customer Journey to Online Purchase
Crossref DOI link: https://doi.org/10.1080/15598608.2013.862753
Published Online: 2014-05-22
Published Print: 2015-04-03
Update policy: https://doi.org/10.1080/tandf_crossmark_01
Wooff, David A.
Anderson, Jillian M.
Funding for this research was provided by:
Knowledge Transfer Partnership (KTP007499)
Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.
Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=ujsp20