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Analysis of Social Media Interactions Between Pharmaceutical Companies and Consumers: The Power of the “Like”

Crossref DOI link: https://doi.org/10.1177/2168479014561803

Published Online: 2015-12-30

Published Print: 2015-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jackson, William

Park, Boas

Toscani, Michael

Hermes-DeSantis, Evelyn
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Text and Data Mining valid from 2015-05-01
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Article History

Received: 12 September 2014

Accepted: 4 November 2014

First Online: 30 December 2015