Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study
Crossref DOI link: https://doi.org/10.1177/2168479015572370
Published Online: 2015-12-30
Published Print: 2015-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sullivan, Helen W.
O’Donoghue, Amie C.
Aikin, Kathryn J.
Text and Data Mining valid from 2015-07-01
Article History
Received: 15 October 2014
Accepted: 21 January 2015
First Online: 30 December 2015