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Article History

Received: 17 September 2018

Accepted: 19 February 2020

First Online: 6 March 2020

Ethics approval and consent to participate

: As per King’s College London research policy for accessing and analysing data available in the public domain, and confirmed with the Senior Research Ethics Officer, no ethical approval was required for this study. UCL Research Ethics Committee provide public guidelines that support that no consent or ethical approval would be required, as you do not need to register to access either forum []. Data was de-identified on collection and aggregated into broader themes with no reference to usernames to protect the identities of users. Any quotations containing information that could potentially be identifying have been modified without changing the sentiment. Following previous research using similar methods on Mumsnet [,] consent was not sought from participants as data was gathered after it had been spontaneously generated.

: Not applicable.

: The authors declare that they have no competing interests.