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Article History

Received: 18 May 2018

Accepted: 20 November 2018

First Online: 11 December 2018

Authors’ information

: Not applicable.

: Research and Development approval was received (Mid Yorkshire NHS Trust). The study was approved as an audit and evaluation of smoking behaviour on Pinderfields hospital grounds. R&D Permissions were granted via NHS Wakefield. The manuscript reports on aggregated data only, it does not contain data from any individual person. All participants were provided with information on the audit to enable them to make an informed decision as to whether or not to participate in the audit. Consent was deemed to have been given if individuals completed and returned the pen and paper survey. Individuals had the right to refuse to participate; due to anonymous completion of the survey once surveys were returned it was not possible for data to be withdrawn. In consenting to take part in the audit participants also consented to their responses being included in the dissemination of results.

: Not applicable.

: GS and BE co-founded Magpie Communications (the marketing agency who created the social marketing campaign). SC, DB, BB declares that they have no competing interests.

: Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.