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Authors
Giles, Erin https://orcid.org/0000-0001-8631-4809
Gray-Burrows, K. A.
Bhatti, A.
Rutter, L.
Purdy, J.
Zoltie, T.
Pavitt, S.
Marshman, Z.
West, R.
Day, P. F.
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Funding
Funding for this research was provided by:
Procter and Gamble
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Article History
Received: 9 October 2020
Accepted: 4 May 2021
First Online: 17 May 2021
Declarations
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: Ethical approval and research permissions were successfully obtained from: Yorkshire and The Humber—Leeds East Research Ethics Committee (18.YH.0326) and Health Research Authority (IRAS ID 248833). Informed written consent was obtained from all parents for themselves and on behalf of their children aged 0–5 years, prior to taking part in the study.
: Not applicable.
: The authors declare no competing interests. PD and KGB have received modest fees to speak about "Strong Teeth" at professional conferences.
