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Authors
Kitsaras, George
Boothman, Nicola
Gomez, Juliana
Goodwin, Michaela
Muzammil, Momina
Walsh, Tanya
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Funding
Funding for this research was provided by:
Colgate-Palmolive Company
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Article History
Received: 27 November 2024
Accepted: 29 January 2025
First Online: 11 February 2025
Declarations
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: Ethical approval was secured by the University of Manchester’s Proportionate University Research Ethics Committee (Ref.: 2022–15413-26189).All participants provided informed consent prior to data collection. For children, parents/guardians provided written consent.All research adhered to the Helsinki Declaration.
: Not applicable.
: Funding for the study was provided by Colgate-Palmolive, the connected brush used in the study was provided by Colgate and JG is a Colgate-Palmolive employee. Colgate limited active involvement in study as outlined under “author contributions” and respected the key principle of academic and research freedom throughout. GK, MG, MM and NB are part of the Dental Health Unit of the University of Manchester which receives an unrestricted research grant from Colgate-Palmolive. TW has no conflict of interest to declare.
