A marketing perspective to “delight” the “patient 2.0”: new and challenging expectations for the healthcare provider
Crossref DOI link: https://doi.org/10.1186/s12913-016-1285-x
Published Online: 2016-02-09
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Buccoliero, Luca
Bellio, Elena
Mazzola, Maria
Solinas, Elisa
