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Article History

Received: 17 November 2017

Accepted: 29 June 2018

First Online: 9 August 2018

Ethics approval and consent to participate

: All procedures and documents involving human subjects were reviewed and approved by the West London Research Ethics Committee (14/SC/1267) in advance of the study commencing. The study was conducted according to the guidelines of the Declaration of Helsinki, and full written informed consent was received from all participants.

: Janet Cade is a director of a University of Leeds spin out private company, Dietary Assessment Ltd., supporting the development of myfood24. Michelle Morris and Michelle Carter are shareholders in Dietary Assessment Ltd. The company has been running for 1 year and has not made a profit (or loss). Janet Cade acknowledges additional support from the Medical Research Council (MR/L02019X/1). Paul Elliott is Director of the MRC-PHE Centre for Environment and Health and acknowledges support from the Medical Research Council and Public Health England (MR/L01341X/1). He also acknowledges support from the NIHR Biomedical Research Centre at Imperial College Healthcare NHS Trust and Imperial College London; the NIHR Health Protection Research Unit in Health Impact of Environmental Hazards (HPRU-2012-10,141). Gary Frost has worked as a consultant for a number of food companies including Nestle, Unilever, Quorn, New Food Innovations and Malaysian Palm Oil.

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